Tools:
Blender, Substance Painter, Adobe Aftereffects
Blender, Substance Painter, Adobe Aftereffects
Role:
modeling, animation, texturing and lighting
modeling, animation, texturing and lighting
Objective:
To optimize visuals to align with Sprinto's masculine dark theme, enhanced by captivating tube light visuals in the background and to create an engaging disassembly/exploded view of Sprinto's eyewear, showcasing its intricate design and craftsmanship
To optimize visuals to align with Sprinto's masculine dark theme, enhanced by captivating tube light visuals in the background and to create an engaging disassembly/exploded view of Sprinto's eyewear, showcasing its intricate design and craftsmanship
Challenge:
In order to overcome the difficulties of shooting and editing in real life, the client opted for a disassembly view of the eyewear done in 3D animation. To achieve utmost precision and authenticity, the client provided me with actual products to serve as accurate references. This was essential as relying solely on photos for intricate details such as small screws, frame intricacies, hinges, nose pads, and temples can be unreliable.
In order to overcome the difficulties of shooting and editing in real life, the client opted for a disassembly view of the eyewear done in 3D animation. To achieve utmost precision and authenticity, the client provided me with actual products to serve as accurate references. This was essential as relying solely on photos for intricate details such as small screws, frame intricacies, hinges, nose pads, and temples can be unreliable.
The storyboard:
To ensure the animation fit within the 10-second time limit, I strategically divided and assigned scenes to synchronize with the rhythm of the background music, which I personally selected. The scene commences with a rim light effect, accentuating the glass shape. The camera then pans to the temple, emphasizing the Sprinto logo. A disassembly view is presented, showcasing the various parts and highlighting the lens, accompanied by relevant text copy. Next, the assembly process takes place, followed by a rotation. The focus then shifts to a close-up of the temple frame, which rotates to reveal the concluding scene featuring a tubelight background.
Explorations:
As a vital step in the animation process, extensive experimentation was conducted to determine the most impactful visual elements for the eyewear. This included creating and analyzing different style frames to showcase the eyewear in an exploded view, highlight its unique features, and establish the optimal lighting setup that accentuates the frame design.
In addition to being featured on social media platforms, the animation was showcased on digital billboards situated on EDSA Guadalupe Bridge Northbound and C5, URC Compound Southbound. Furthermore, the graphics and animation were displayed in stores throughout the Philippines.
